The showcase, a decorative element of the store’s presentation, a page from the bourgeois story of the city
For any commercial space, the showcases are real business cards, the first contact of the potential customer with the respective brand. In other words, an attractive showcase, adapted to the commercial profile, the season or the location is a real promotional tool, going beyond its purely decorative role.
Opening to one of the oldest streets in the city, located on the ground floor of a period building, with the air of the old bourgeoisie, the storefront required a balanced approach between the modern note of the interior and the classic air of the area. This could be achieved by elaborating a vintage design, with an interwar note, for arranging the showcases, the contemporary direction being given by the exposed garments.
For the interior design of the store, we opted for furniture made mostly to order, optimized and customized to the existing space, as well as the personality of the brand. The classic elegance of the central area is found in the chromatics used inside, pastel beige tones, precious decorative finishes, both for the walls and for the furniture. The palette of natural shades created an exclusive atmosphere, which fully satisfied the requirements of our customers.
The design of the store, from the first steps, has the role of introducing its customers in the atmosphere full of elegance and delicacy of the presented outfits. In this regard, certain design details were used to provide everyone with a pleasant experience during the shopping session. Mirrors, for example, can greatly transform the perception of any space, through the feeling of depth and spatiality it creates. The lighting, both the technical one, with a functional role, and the ambient light sources, have the role of highlighting the exhibited products, being a particularly important design artifice in any commercial space.
