Marketing is an indispensable tool in any business, just as design is organically linked to any space. Effective and targeted, precise and creative, both areas share a great deal in common, making almost the same thing – creating harmony and blending together, communicating as much as possible about the topic of interest.
From marketing and sales to Acolada, beyond design and architecture
The experience gained in 23 years, spent in sales from various industries, and about 10 years of passion in online marketing, helped me to see, from another perspective, a business in the field of interior design.
Acolada, without a marketing done in good faith, had no chance of getting known, and implicitly heard, to share with people the experience she wanted to share. This urgent need has made me divert my marketing route for the sake of marketing to marketing made for the sake of design and people.
That’s how I found, unexpectedly for me, that marketing and design have a lot of elements in common – both are creative areas, with the role of capitalizing on space or business.
In the case of interior design, to find the direction towards which the space design project is directed, you need to get to know the beneficiary. And in the case of marketing, in order to create a successful promotion strategy, you need to get to know the business.
Both activities can be successfully executed remotely, without even having to meet the service provider with the beneficiary. Thanks to the moment we live, driven by the exponential development of digital communication, this is now possible by accessing all online communication channels that bring together people from all over the world.
Even though the most visible feature of both areas is creativity, both design and online marketing can become very pragmatic, organized and quantifiable.
Benefits are significant for both business owners and businesses, generally by optimizing processes, streamlining operations, and maximizing budget allocation.
The key to success in any business is the harmony between a quality product or service that is effectively sold for the benefit of both parties and an ethical promotion that brings the customer together with the end product.
Thus, by promoting these services in the online environment, Acolada is the way in which interior design becomes accessible to as many people as possible, wherever they are and their homes.
text: Lupu Marius, Sales and Online Marketing