Originality, a differentiating factor in the business world
The desire of any brand is to differentiate, in the most original and unique way, from the existing competitors in its field of activity.
The desire of any brand is to differentiate, in the most original and unique way, from the existing competitors in its field of activity.
Distinctive visual elements can help in this regard, creating individuality in the business world.
The project of arranging this commercial space, with the purpose of insurance office, was realized by reflecting the identity of this brand in the design concept, desired by the beneficiary. The graphic elements and the chromatic line of the entire layout have the role of highlighting the characteristic marks of the insurance company, being easy to remember and identified whenever the clients will meet them, afterwards.
Starting from the word “insurance”, the entire identity of such a company will revolve around creating feelings of safety and comfort, not only through the services and products offered to customers, but also through the entire environment designed for them. The visual opening of the spaces completes the image and the transparent approach of the object of activity, from the desire to offer the consumer a relevant and pleasant experience.