Each of us has been, many times, as “the customer”. And, on every occasion, we showed both the discontent and the joy of the experience we had. In this role, we all want attention, patience, information and clarification, so that we can buy or contract that product / service with a hearty heart.
But as a client, we develop unpredictable skills of quality controllers with a developed critical sense, we immediately notice any detail that we do not like, we see imperfections, we pay attention to the tone that somebody is addressing and how many more 🙂 ))) Great pity we are not paid for this job, what good work do we do!
How would this time be to get out of the character’s “skin”, not to be customers, but to sellers or service providers? Suddenly, all of the “client” skills overwhelms each other, becoming very disturbed by the many requests received from the man who, by paying, wishes to be as sure as possible about the purchased product, the insistence with which he or she wants to solve the problem or rush with which we approach.
If we detach from both the characters, the “seller” and the “client”, if we manage to look at the situation objectively, then we will understand that in both positions people want the same things: attention, patience, understanding , goodwill, and last but not least, be listened to.
In a communication, obedience is often omitted, not by malice, but by ignorance of its importance.And, especially as a client, we want the person in front of us, who has gained obvious benefits from interacting with us, to show a great deal of calm and patience until we finish showing our desires, desires, joys or failures of that day. Yes, I was not wrong when I said “the day”, because no matter what we’re going to buy or what service we’ll get, there are moments when the one in front of us is the best interlocutor for us. How so? Because he is there and “must” listen to us. Why?Because he needs us, “his client,” and for this he has to pay the price: be patient, smile beautifully, and give us the time we need.
Do you recognize yourself in the role of “client”? Which vendors do you remember? Probably those who have really annoyed you. But, of course, you will remember a lot of those who made you feel good in their presence, smile, change your state of affairs, forget about the uproar before. More than the product itself that we buy from a store, beyond satisfying our primary needs, such as hunger or thirst, each of us “buy” in fact good states. A form of happiness …
If we become aware of all these realities, then we will certainly look at our customers from now on. We will forget not to retaliate or to always be right, but to find ourselves in each of the people in front of us. To understand and forgive them when they are nervous and throw us the most amiable words, without being the cause of the frustrations gathered, to recognize their need for attention, time and goodwill. “They” are “us” at other moments and conjunctions. They are neither worse nor better than we were in the role of clients. They are and are real, alive, with worries, pains, frustrations, needs and desires. We are people…
What does it mean to have good communication with our customers?
First of all, let us not regard them as “enemies” who have come to torment us with displaced demands, but our image in the mirror of life. Let’s see them as dear people, to whom we can change our day with a smile, with a beautiful word or just giving them 5 minutes of our lives.Maybe for us there is something insignificant, over which we pass without realizing the impact, but for them can be invaluable gifts. Maybe we are the first person on that day that smiled them.Or the first man who listened to their sons, because they are normally the ones who always listen and who nobody gives them time.
Secondly, let’s do that with all our heart. Let’s smile “in good”, as we would like to smile, honestly, not as a technique of selling and attracting customers. Let’s give them beautiful, real words. Let’s be real and do everything from heart! And, from that moment on, we will not need to remember techniques and methods of communication, sales, cold and impersonal, to be recited as a poem that we no longer feel with our soul.
Thirdly, we return to “first of all” and take it from the bottom up. How many times? Whenever we need, whenever we have a customer in front of us, whenever we talk to a person, be it a friend, a wife or a stranger we see for the first time in our lives.
As a conclusion, “communicating” means to be people, to give and to love. That’s before anything else. And you may not need anything else to have friends, not clients, to build relationships for life and not sales, and why not to be happy …